About me


I was born in Seoul, raised in Seoul/London 🇰🇷🇬🇧, and currently, I live in New York 🗽. From a young age, I became an attentive person as I had to adapt to various cultures and environments quickly. Hence, I have a lot of interest 👀 in my surroundings. This shows up best in the portfolio, where little things ✨ around me inspired the majority of my projects.

Why did I get into Product Design?
Switch Studio (the bg video) was a team project during undergrad, where I first found my passion for UX and user research.

Where we lived in, Kingston, had neglected and run-down road/apt signs across town. After noticing that people struggled to find these houses, we created a portable design studio to conduct interviews 📝 and share our ideas with them. Upon understanding our neighbours' pain points, we redesigned two neglected signs around our area for better wayfinding and created a more positive atmosphere 🎉.

We loved testing ideas with them and using those findings to drive product decisions.

 Watch the full Switch Studio video here︎︎︎ 

I have a lot of interest 👀 in my surroundings. This shows up best in the portfolio, where the majority of my projects were inspired by little things around me.