About me


I was born in Seoul, raised in Seoul/London 🇰🇷🇬🇧, and currently, I live in New York 🗽. From a young age, I became an attentive person as I had to adapt to various cultures and environments quickly. Hence, I have a lot of interest 👀 in my surroundings. This shows up best in the portfolio, where little things ✨ around me inspired the majority of my projects.

Why did I get into Product Design?
Switch Studio (the bg video) was a team project during undergrad, where I first found my passion for UX and user research. We created a portable design studio to conduct interviews 📝 with the local community. I enjoyed testing ideas with them and using those findings to drive product decisions. Upon understanding our neighbours' pain points, we redesigned two neglected signs around our area for better wayfinding and created a more positive atmosphere 🙆🏻‍♀️.

 Watch the full Switch Studio video here︎︎︎ 

I have a lot of interest 👀 in my surroundings. This shows up best in the portfolio, where the majority of my projects were inspired by little things around me.